Edge Health Clubs

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Edge Health Clubs

Edge Health Clubs recruited Hearsay Creative to develop a brand for their exciting new chain of health clubs. The existing gym had been operating under the Genesis franchise brand for several years and their marketing collateral had become outdated. The fresh identity reflects the gyms focus on inspiring and motivating members and building a community based fitness facility.


Along with the identity design, Hearsay has created a series of dynamic support graphics which are used across monthly campaigns for their social media channels. As a part of the branding exercise, a style guide has been developed to maintain consistent use of colours, imagery, typography and language across all platforms. This ensures that Edge Health Clubs brand message isn’t diluted over time.


Services Included:

  • Branding
  • Style guide
  • Business Stationery
  • Poster Advertising
  • Magazine Advertising
  • Facebook & Instagram Advertising
  • Direct Mail
  • Apparel Design
  • Signage Design